The division’s initial projects will focus on key markets, including Dubai, Ras Al Khaimah (RAK), and Lusail in Qatar. These developments will cater to a variety of preferences, ranging from ultra-luxury private villas under the Signature Collection to modern bespoke apartments and holiday homes.

One of Lacasa Living’s first flagship projects is set to launch in January 2025 on Al Marjan Island in RAK. This development is designed to target both end users and investors seeking functional yet stylish properties in prime locations.

“Our entry into real estate development is a natural evolution of our journey in the architectural and design industry,” said Emad Jaber, Chairman of Lacasa Living. “We’ve collaborated with some of the region’s most prestigious developers, and now we aim to leverage that expertise to create signature properties that stand out with intelligent design and thoughtful functionality.”

Lacasa Living’s announcement comes on the heels of a successful $32.4 million (AED 120 million) private villa project in Dubai Hills, reaffirming its capability to deliver high-value, high-quality properties. The company has six projects already designed and ready for development, with an ambitious pipeline projecting project values of $324 million (AED 1.2 billion) in 2025, $540 million (AED 2 billion) in 2026, and $810 million (AED 3 billion) in 2027. To ensure successful project launches, Lacasa Living has partnered with One Broker Group, a leading real estate agency specialising in developer-focused sales.

Lacasa Living is setting itself apart through its deep architectural and engineering expertise, powered by a team of over 500 professionals. “At Lacasa Living, we are channelling the same passion and precision that have defined our architectural achievements for years into our real estate developments,” said Eng. Ahmad Jaber, CEO of Lacasa Living. “Our approach is holistic, prioritizing strategic locations and innovative design solutions that meet the unique demands of modern living.”